The Workshop by Bloguettes

As many of you know, I'm in the final semester of finishing my marketing degree at Oklahoma State University. While I Instagram for a hobby, I want to pursue a career in digital marketing and social media as career (you can find my resume here!). 

Ok, let's move on from my desperate-final-semester-college-senior-cry-for-help shall we? I was lucky enough to attend The Workshop hosted by the Bloguettes a week ago (thanks Reagan for hooking me up with a ticket!). The Workshop was a two-day conference that covered topics ranging from Search Engine Optimization to how to use Pinterest for business. It was a digital marketing nerd's dream! As much as I would like to cover every single detail of the event, I'm going to summarize my favorite parts below. 

The Sessions

I'm going to be honest, I was actually pretty nervous about sitting in hour-long sessions all day no matter how interesting the topics were to me. The sessions all kept me attention and didn't leave me checking my phone. My favorites included a talk on digital trends by Janneke Van Geuns of Google, SEO essentials by Kristen Poli and a fireside chat about building community by Kim Johnson of Glossier.  It was neat to be surrounded by other attendees who were soaking up the same knowledge but getting ready to apply it to their businesses and online presence in totally different ways. All of the presentation rooms were decorated that featured handmade backdrops or lots of plants.

The Sponsors

The sponsors of the Workshop really hooked all of the attendees up with some sweet perks and snacks. Big namess like Glossier left a ton of samples in all the bathrooms and  Sprouts Farmer's Market providing so much fresh fruit and healthy snacks to grab in between session. 

Whenever I travel, I like to try out local spots so I was super happy that a lot of local vendors were represented. Some of the coolest ones were The Gypsy Cup which provided a free handcrafted espresso drink and unlimited cold brew (my personal heaven!), The Peach which was basically a van painted pink with a super Instagrammable interior, and Ruze Cake House that gave away amazing rose macarons. 

The Setting

The WorkShop was held at a space called Events on Jackson located in the Center of Downtown Phoenix. My favorite part of the venue was that it had tons of natural light which made the setting nice and sunny to begin.  The way that the Bloguettes team decorated the venue was nothing short of amazing. The details of the space were every blogger's dream with Instagrammable details around every corner with phrases on the floor to fresh cut flowers to balloon displays in the common spaces. 

The Social Media

Being surrounded by so many incredible creatives combined with an amazing environment, of course, produced incredible photos. To see all of the moments on Instagram from everyone who attended the conference follow this link: https://www.instagram.com/explore/tags/theworkshopphx/

 

It was a truly incredible two days and I feel so lucky to have been a part of the first Workshop Phoenix. 

Think you want in on some of the sessions? Follow this link to get your hands on a digital ticket: https://digital-ticket.theworkshopphx.com/

Xx

Sophia

Follow me

  • White Instagram Icon
  • White Pinterest Icon
  • Twitter Clean

© 2023 by Nicola Rider.
Proudly created with
Wix.com